Technology that helps drivers avoid crashes is still a relatively new feature in today’s motor vehicles. While younger drivers have taken to it like the proverbial fish to water, many older drivers are more resistant and less trusting of modern transports, preferring an “analog approach” where they use their eyes and ears.
Advanced Driver Assistance Systems (ADAS) systems feature sophisticated devices with different levels of accuracy based on the manufacturers’ proprietary technology. The full array of features include:
- Forward collision warning
- Blind spot detection/monitoring
- Automatic emergency braking
- Lane departure warning/change assist
- Rear vehicle detection
- Rear cross-traffic alert
- Adaptive cruise control with complete stop
A reduction in accidents involving younger drivers
Recent data documenting the effectiveness of these features reveal the benefits of the technology, particularly when it comes to young drivers. The Highway Loss Data Institute researchers report that crash-avoidance technology benefits young drivers more than their older counterparts.
Insurance claim rates have dropped more than 50 percent for those 25 and younger when they are operating a vehicle with “cutting-edge” features.
The Kia Drive Wise system saw the most reductions in property damage liability claims with a 57 percent drop. Older drivers in the 25 to 64 and 65 and older demographic saw a decrease of 41 percent and 31 percent, respectively.
The results are welcome news that upends a longtime statistic that saw younger drivers filing the most accident claims out of all motor vehicle operators. Whether the results are a one-time event or a trend remains to be seen.
Safety does come at a cost. Technology can add thousands of dollars to the sticker price of a vehicle. However, fewer accidents and insurance claims may reduce, if not completely, make up for the difference in the more premium pricing range.
